SHAH ALAM, 4 November 2025 – Bringing a modern twist to the traditional festive season that connects Christmas cheer and Lunar New Year joy, 1664 celebrates the art of turning the ordinary into EXTRAordinary through design and taste. This festive season, 1664 collaborates with celebrated French artist Camille Walala to infuse modern artistry into timeless traditions and transforming celebrations into expressions of style, colour, and connection.

The 1664 x Walala artist-edition showcase is designed to elevate every casual moment into a joyful celebration with family and friends, inspired by the electric energy of togetherness and the uninhibited spirit of the holidays. Renowned for her bold use of colour, vibrant geometric patterns, and immersive installations, Walala brings a fresh, contemporary twist to elevate the rich traditions of festive celebrations.

Walala has redefined the boundaries of street art and urban design with her signature large-scale and explosively colourful interventions in public spaces. Now, her distinctive patterns reimagine 1664’s iconic blue-and-white identity, turning the can into a limited-edition collectible that’s as trendy as it is celebratory, bringing a touch of Parisian flair to your festive table, party, or gifting moment.

"This marks an EXTRAordinary moment for 1664, our first-ever Asia-wide festive artist collaboration and second global partnership, featuring none other than celebrated French artist Camille Walala,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “As the No.1 selling French beer in the world, we’re proud to bring a modern twist to festive celebrations, combining good taste with creativity in a way that feels EXTRAordinary and effortlessly stylish."  

Camille Walala, whose visual style famously breathes life into everyday spaces from city facades to interiors, was the ideal partner to amplify 1664’s unique blue identity, together with vibrant, festive colours – all with a modern twist. “I’ve always been drawn to the spirit of celebration and the power of colour to evoke joy,” said Walala. “Working with 1664 gave me the opportunity to channel that spirit into a design that feels fun, expressive, and full of life—perfect for the upcoming festive season and Lunar New Year gatherings.”

Simply purchase 1664 products in-store or online at participating outlets and redeem an exclusive 1664 x Walala umbrella, a stylish accessory designed to complement your style, whether for a rainy café run or a sunny stroll. Available nationwide at selected outlets from November to December 2025, while stocks last.

The 1664 x Walala artist edition cans are now available at major retailers nationwide including Lotus’s, AEON, Jaya Grocer, Village Grocer, Food Merchant, BIG, Shopee, and GrabMart.

Whether you’re hosting friends, setting a festive table, picking up something special for the season, 1664 invites beer lovers to raise a toast to good taste and great design, making celebrations truly EXTRAordinary.

Follow @1664malaysia on Facebook and Instagram for more info on the happenings. All activities are open to non- Muslims aged 21 and above. When purchasing and enjoying 1664, remember to always #CELEBRATERESPONSIBLY – if you drink, don’t drive!