ZERO Packaging Waste

SUSTAINABLE PACKAGING AND MATERIALS

We are committed to advancing a circular economy through comprehensive reduce, reuse, recycle and rethink packaging initiatives that optimise resource utilisation and minimise waste.

 
      12.2, 12.5 

Stakeholder Groups Most Concerned

Consumers; NGOs, Industry Groups and Local Communities; Customers

Why It Is Important

Sustainable packaging and materials are fundamental to our environmental stewardship and business resilience, as they can significantly impact our resource consumption, waste generation and carbon emissions. To address these challenges, we focus on waste reduction and resource conservation throughout our value chain in Malaysia and Singapore, where packaging represents a substantial portion of our operational costs and environmental footprint.

In alignment with this commitment, we implemented comprehensive packaging improvements, including an increase in recycled content and enhanced recyclability across our product portfolio. These initiatives address growing environmental challenges while meeting evolving consumer expectations and regulatory requirements.

Our Approach

We are committed to achieving ZERO Packaging Waste by 2030 through comprehensive initiatives across our value chain. In this regard, we aim to ensure 100% of our packaging is recyclable, reusable or renewable and achieve a 90% collection and recycling rate for our bottles, both by 2030. We also aim to incorporate 50% recycled content in bottles and cans, contributing to our broader goal of achieving net zero carbon emissions across our value chain by 2040.

Furthermore, our sustainable packaging strategy aligns with UN SDG 12: Responsible Consumption and Production, focusing on waste reduction and resource optimisation, while strengthening our ESG performance and long-term brewing sustainability.

Progress/Achievements

Our packaging contains significant recycled content, with bottles and cans incorporating 60% and 58% recycled materials, respectively.

Through cooperation with vendors and trade partners, we continuously work to increase the recycled content in our packaging materials and encourage bottle returns.

In 2024, we expanded our returnable bottle scheme to include 1664 bottles. This further strengthened our goal of achieving a higher collection and recycling rate for our bottles in Peninsular Malaysia, which was at 95% in 2024.

Through our brand activations and sponsorship events, we collected and recycled 66,302,095 glass bottles and 649,930 kg of plastic, wood, aluminium and paper, while engaging consumers in creative bottle repurposing activities.