Pearl Lai Ming Choo

Corporate Affairs & Sustainability Director, DANCHAM Chairperson

Age, Nationality, Gender
43, Malaysian, Female

Date of Appointment
1 July 2022

Academic/Professional Qualification(s)

• Bachelor of Social Science (Hons) (Communication Studies), Universiti Malaysia Sarawak

Main Responsibilities and Work Experience

Ms Lai first joined Carlsberg Malaysia Group in September 2005 and served as the Director of Corporate Communications and CSR prior to her current position, effective 1 February 2022.

She is responsible for safeguarding our licence to operate while strengthening our purpose-driven reputation and engagements on sustainability (ESG), regulatory affairs, internal and external communications, as well as issues management.

She represents the Carlsberg Malaysia Group on the Council of the Confederation of Malaysian Brewers Berhad. She also sits on the Board of EUROCHAM Malaysia and is the Chairperson Danish Chamber of Commerce Malaysia.

"Striving to be a thought leader in the brewing industry, we are committed to always staying ahead of the curve in the way we brew our beers, the way we engage our stakeholders and the way we safeguard the environment. Our ESG integration is the bedrock of our brewery transformation as we future-proof our business with greener operations."